Working with businesses across Massachusetts

August 2020 - Present

Created and implemented marketing strategies for local businesses in Massachusetts

Managed multiple campaign types, including: organic social media content, paid social media ads, website content, print, branding, email marketing, email funnels, video development, photoshoot coordination, content creation

Drew upon previous professional experience and skills to drive lead generation and ultimately increase sales

Additional services include communications strategy (both internal and external), project management, working with vendors, press releases, graphic design

At a consulting agency focused on marketing and operation of energy efficiency programs for electric and gas utilities

February 2019 ‐ June 2020

Developed and managed B2B and B2C marketing strategy in support of client goals, including, but not limited to, audience identification and targeting, channel selection, budget development, project execution, performance analytics, financial reporting and campaign optimizations

Directed and collaborated with creative team and other internal stakeholders to ensure alignment on objectives, timelines, and tactics including: print, paid social, organic social, paid search, video development, photo shoots, digital display ads, native ads, landing page development, web content development, OTT ads, email sequences/blasts, OOH and press releases

Analyzed, distilled and reported on marketing results, providing recommendations on how to translate data insights into actionable strategies and initiatives

At a medical practice specializing in clinical research, including stem cell research

July 2017 – January 2019

Oversaw creative production of video, photo and graphic design content

Wrote and edited copy for all digital and print marketing assets including but not limited to: landing pages, ads, social media posts, print materials, website, email campaigns and press releases

Managed website content, monitored website analytics and implemented search engine optimization strategies

Planned, launched and evaluated paid social media ad campaigns on Facebook and Instagram

Implemented review management protocols including satisfaction surveys, Birdeye software and negative review response plans

At a small consulting firm focused on coaching women-owned business owners

August 2016 - December 2016

Built and executed a cohesive social media strategy to promote the Nikki Nash & Co brand and ultimately increase sales

Increased brand exposure through creating over 30 posts on Instagram, Twitter and Facebook pages weekly

Gathered relevant stock photography and created all graphics using brand fonts and color variations, wrote copy for all social media posts

At a non-profit public garden focused on preserving endangered plant species in New England

April 2016 ‐ April 2017

Managed and curated social media outlets such as Facebook and Twitter

Assisted in the creation and distribution of flyers, posters, and other marketing material for programs and major events hosted by the Society

Bachelor of Science in Business Management 2017

Double concentration in Marketing and Entrepreneurship